Laura Reynolds is the Principal Consultant and Founder of SimplifiCo, where she helps business owners simplify operations so they can focus on what they love most. With more than 20 years of experience in IT project management and business analysis, Laura has led global teams and transformative projects—including launching a lifesaving COVID treatment intake system in just two days, reducing patient approval times from a week to less than 24 hours.

Her work has always centered on creating clarity out of complexity. From restaurants and retail to sports programs and succession planning, Laura partners with owners to streamline systems, develop strategies, and build sustainable businesses that support both growth and quality of life.

In addition to her consulting practice, Laura draws on her own entrepreneurial journey as the owner of a home-based bakery, and on her family's love of basketball—a reminder of how important it is to let people focus on what they’re passionate about while having the right structures in place to support them.

A Bay Area native, Laura lives in San Francisco with her husband and two children. She’s committed to her family, her community, and her clients—and believes that health, family, and clarity in business are the keys to lasting success.